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How to Find Your Unique Author Voice: A Step-by-Step Guide for Coaches & Consultants

Why Your Voice Matters More Than Your Vocabulary

If you’ve ever thought, “I don’t know how to sound like an author,” you’re not alone. Most coaches, consultants, and experts who want to write a book worry less about content and more about voice — that elusive mix of tone, rhythm, and authenticity that makes a reader say, “This feels like them.”

Here’s the truth: readers don’t fall in love with perfect grammar. They connect with honesty. Your unique author voice is what turns your expertise into emotion, your framework into a story, and your lessons into a legacy.

The good news? You already have a voice. You just haven’t tuned into it yet.

Let’s walk through how to find, refine, and amplify that voice so your book feels unmistakably you — not generic, not ghost-written fluff, but deeply resonant with your clients, readers, and audience.

Revisit Why You’re Writing This Book

Your why shapes your how.
Are you writing to teach, to inspire, to position yourself as a thought leader, or to leave a legacy?

Take 10 minutes to journal:

  • What transformation do I want my reader to experience?
  • What do I wish I had known 5 years ago?
  • What stories best represent my journey?

When your purpose is clear, your tone automatically aligns.

For example:

  • A leadership coach writing about emotional intelligence will sound reflective and empathetic.
  • A sales consultant writing about closing deals will sound energetic and confident.

Your intent defines your inflection.

Identify the Three Pillars of Your Voice

Every authentic author voice balances these three elements:

1. Tone (Your Emotional Range)

Are you more motivational, conversational, or analytical?
Go through your old blogs, emails, or LinkedIn posts. Which ones got the most engagement? That’s your natural emotional tone.

2. Vocabulary (Your Reader’s Comfort Zone)

Avoid trying to sound “literary.” Use the language your audience already uses in their daily life.

If your clients are CXOs, use business metaphors; if you coach individuals, use personal transformation language.

3. Rhythm (The Flow of Your Thoughts)

Read your own writing aloud. Do you pause often? Use short bursts? Or do your sentences flow like storytelling?

Your rhythm reveals your confidence. A ghostwriter can refine it — but it must begin with your raw rhythm.

Capture Your Voice Before You Write

Many authors struggle because they try to “write” before they “speak.”
Here’s a trick most professional ghostwriters use at Adhyyan Books: record before you write.

Take your phone, hit record, and answer these prompts:

  • “If I could tell my reader one thing that changed my life, it would be…”
  • “The biggest mistake people in my field make is…”
  • “What I wish someone told me earlier was…”

When you speak, your natural tone, phrasing, and passion come alive.
Transcribe that audio, and you’ll have your first raw chapter in your real voice.

Ghostwriters often say — “You talk better than you write.”
Your voice hides in your spoken words, not in your edited drafts.

Use Storytelling to Anchor Your Message

Every powerful author — whether it’s Robin Sharma or Simon Sinek — uses micro-stories to humanise ideas. If you’re a coach or consultant, use your own client stories (anonymised) to bring theory to life.

For example:

  • Instead of saying “Clarity is power,” share a real client story where clarity changed a business outcome.
  • Instead of “Leadership is influence,” share the story of a moment when you influenced without authority.

Stories = emotion. Emotion = memory.
Readers may forget your frameworks but they’ll remember how you made them feel.

Edit for Personality, Not Perfection

When you edit, most people strip away their personality in pursuit of grammar. Don’t.
Editing is about clarity, not conformity.

Ask these three questions after every chapter:

  • Does this sound like something I would say in a coaching call?
  • Does this reflect my actual tone with clients or audiences?
  • Can a reader “hear” my enthusiasm or conviction through the words?

At Adhyyan Books, we often polish manuscripts with this mantra:
“Make it sound like the author on their best day — not like a textbook.”

That’s how you preserve authenticity while improving readability.

Most Common Questions About Finding Your Author Voice (Q&A)

Q1. What if my writing sounds too simple? Will readers take me seriously?
Yes — simple is powerful. Most bestselling authors write at an eighth-grade reading level because clarity beats complexity. Readers remember emotion, not adjectives. Your job isn’t to impress, but to impact.
Q2. Can I develop my author voice even if I’m not a ‘natural’ writer?
Absolutely. Voice isn’t born — it’s built. Speak your thoughts aloud, write messy first drafts, and refine through editing. The more you write (or speak), the clearer your tone becomes.
Q3. How do I keep my professional tone but still sound personal?
Blend authority with authenticity. Use “I” and “you” to make your writing conversational, but balance it with data, insights, or frameworks. Think of it as a friendly mentorship — not a speech.
Q4. If I work with a ghostwriter, how can I ensure my voice isn’t lost?
Share voice samples early — your emails, blogs, or audio notes. A good ghostwriter will study your patterns and write in your rhythm, not instead of it. Review early drafts for tone before structure; that keeps your voice alive throughout the book.
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