From a childhood meeting with an astrologer to becoming one of India's top Lal Kitab experts, Mahesh Mankar's journey shows how passion can grow into business success. As founder of Asnua.com, The Occult Store, and MaheshMankar.com, he has built several successful businesses while teaching over 100,000 students the art of astrology.

His journey began with a powerful childhood experience that sparked his interest in astrology's ability to predict the future. "He told each and everything very perfectly. You can say that 95% things were very accurate," he remembers about his first meeting with an astrologer.

Even though he pursued technical education and worked in banking, his love for astrology never faded. Through years of dedicated study and practice, he became an expert in Lal Kitab, a special form of Vedic astrology.

Today, his business empire includes:

• MaheshMankar.com for consulting and coaching

• Asnua.com for selling gemstones directly to customers

• The Occult Store for business-to-business sales

• Wide-ranging training programs

• Publishing ventures

His success comes from spotting gaps in the market: "I found this drawback in the industry... those who can't afford my fees... can read their own horoscope and find their problems and can solve them."

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Before becoming an author, Mahesh Mankar balanced formal education with spiritual interests. He finished his engineering degree from Government College of Engineering, Chandrapur, while deepening his knowledge of astrology. His early career included working at Bank of India, where he continued astrology consulting on the side.

Family responsibilities shaped his path: "My mother was a government officer... her posting was very far." Managing family needs while following his passion taught him valuable lessons in persistence.

Despite professional success in banking, he felt unfulfilled: "Although my salary was good compared to my friends... I was very much dissatisfied with my government job." This inner conflict drove him to keep studying astrology.

His wife's support was crucial for his career change: "She came to know that this is not my passion, this is not my dream. She motivated me with all her strength."

His early career development included:

• Position at Bank of India

• Growing astrology practice

• Building a client base

• Continuous learning

• Improving his skills

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The decision to write emerged from a gap Mankar identified in Lal Kitab education. After 15 years of studying Vedic Astrology, he encountered Lal Kitab, a unique five-book series by Pandit Rupchand Joshi.

"People don't want to decode it. People couldn't understand what Pandit Rupchand Joshi ji wanted to say," he notes. This realization led to intensive research and client testing, yielding positive results.

Client success validated his approach: "Results started coming... clients became happy... accurate predictions were coming, guaranteed results were coming."

The final push came from student needs: "People's common complaint was 'sir, which book should we buy?'... We bought so many books online that our money got wasted."

This market gap inspired his authorship: "I felt that no, now they need it... design this book well, draft this book well and give a great book to this world."

Mahesh's decision to write about Lal Kitab came from recognizing a big gap in astrology education. After 15 years of studying Vedic Astrology, he discovered Lal Kitab, the five-book series by Pandit Rupchand Joshi, which was very difficult to understand.

"People don't want to decode it. People couldn't understand what Pandit Rupchand Joshi ji wanted to say," he observed. This gap between available resources and what learners needed shaped his topic choice.

Key Factors in Topic Selection:

• Students complained about lack of clear resources

• Common complaints about wasting money on unhelpful books

• Need for practical, easy-to-access content

• Market demand for reliable guidance

• His own expertise in the subject

He confirmed his decision through:

• Talks with clients

• Interactions with students

• Market research

• Teaching experience

• Positive results with clients

"I found this drawback in the industry and I felt that now they need it," he explains. "Design this book well, draft this book well and give a great book to this world so that those who can't afford my fees can read their own horoscope and find their problems and can solve them."

His topic choice focused on solving real problems: providing affordable access to quality astrological knowledge while making complex ideas understandable for beginners. This practical approach ensured his book would meet a real market need rather than just adding to existing books.

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Mahesh's approach to writing came from deeply understanding what his students needed when studying Lal Kitab. After identifying major gaps in available resources, he focused on creating accessible, complete content.

"We have to think from the perception of audience what exactly audience or listeners or learners want," he emphasizes. This student-focused approach shaped how he wrote and developed his content.

Writing Process Development:

• Clear explanation of concepts

• Practical case studies

• Step-by-step guidance

• Approaches to solving problems

• Format friendly to students

For publishing, he emphasized quality and professionalism: "Content is not the most important thing for an author. Things like grammar checks, spell checks, repetitive content, copyright issues, etc. are also very important."

Publisher Selection Criteria:

• Strong track record

• Complete support for authors

• Quality standards

• Market presence

• Distribution capabilities

His research-based approach extended to choosing a publisher: "I contacted Adhyan Publications only after doing research... I do research at a very young age. So I reached you only after doing a lot of research."

Quality Assurance Steps:

• Grammar verification

• Content originality checks

• Copyright compliance

• Professional editing

• Format standardization

The focus remained on creating value for readers while maintaining professional standards. This dual emphasis on content quality and publishing professionalism helped establish his book as a trusted resource in the field.

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